By Dave Bradley
Countless department stores are gearing up to the most profitable and demanding time of the year, with Christmas being a few weeks away some retail outlets are utilizing digital posters to announce Father Christmas, discover how this is being done.
A 26 inch digital poster is being deployed near elevators, so mum and dads with young children in push chairs see the campaign for Father Christmas, this uses the clock inside the LCD poster to tell visitors how long it will be before the "big man" is here and where to find him, pointing out the floor and place on the floor in the appearance of an image of the area.
A price list with typical merchandise are also shown on the display, so mum and dads can see if the outlay is worth it, meaning that the children get a quality product at an affordable price, not a product that will fall apart 6 minutes out of the store.
Once deployed, the advertising media on these digital posters can be updated by the Audio-Visual administrator using a USB drive and it only takes a couple of minutes.
The key benefit of a digital poster ad campaign is the speedy return on investment and how it can be used throughout the year to advertise other offers from January sales to advertising lingerie in time for Valentines day with the underlying effect of lifting profits.
Throughout the build up to the Holidays, the marketing department can create the media that is needed to sell the most worthwhile items; this can include the "activity day vouchers", such as the "Drive a Porsche" these are reported to be the most lucrative as only a tiny number are ever redeemed.
A digital poster is a an extra tool of the marketer now a days, these let offers to be set up quickly and when the stock is gone, they can be removed as quick as they were deployed. The versatility of the advertisement is also a victorious point, as Flash technology can be used in the advertisement, just be adding a Flash converter to the memory card, this allows the retail outlet to have even more engaging marketing material than its opponents and resulting in increased revenue streams for the sale items.
A ticker at the bottom of the screen can bring shoppers up to date with the weather, news bulletins and even meal deals for the nearest eateries.
Most forms of electronic signage are eye-catching and can when done correctly stop shoppers in their tracks with the unique media, what else can we expect from the electronic marketing industry over the next 14 months, well we will have to just wait and see.
Dave supplies a range of indoor digital poster, this range of digital poster and digital menu board are available in size from 19" to 80" and can be used in either portrait or landscape.
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