The market for self service kiosks is likely to grow at a CAGR of approximately 19% in 2014, according to ABI Research. These projections are based on the assumption that the only thing that changes is the number of kiosks out there. As of 2010, the top industries using kiosks are entertainment, retail and travel.Global Self Service Kiosk Trends 2010
According to Summit Research Agency's 2009 annual report on 'Kiosks and Interactive Technology,' the 2007-2009 economic recession did not reduce the number of kiosks, just slowed them down a bit. At the beginning of 2010, there were 1.85 million kiosks installed globally, with the number expected to rise to 2 million in 2011. Interestingly, 53% of the kiosks deployed have been in the North American region. Europe takes the second position, with 18%, and the Asia-Pacific region is in the third place, with 15% of all kiosks installed worldwide. Kiosks in the rest of the world amounts to just 2%.
While common sense dictates that in times of an economic slowdown, kiosks should increase in number with the obvious advantage of reducing employees, the projection is for growth through 2011. The 'rest of the world' is expected to witness the maximum growth in kiosk deployment, at 17%. The North American market is expected to grow at the rate of 17%, Europe at 13% and Asia-Pacific at 12%.
However, growth is not indicative of the total number of installed kiosks. The North American region has a clear lead in terms of the number of kiosks installed and even with the projected growth from other parts of the world, the numbers do not come anywhere close to that of North America.
Sector-wise Market Adoption of Self Service Kiosks
Self service kiosks find a ready market in the retail, entertainment and travel sectors. In retail, while stores have seen the benefit of kiosks, the foodservice industry still needs to realize the potential of self service kiosks. Other recent converts to kiosks include auto sales dealerships. Similarly, in the entertainment sector, digital downloads have not really taken off as expected. Television and PC are more convenient modes of downloading.
Currently, a kiosk across these three categories sees around 94 users daily. This figure represents a 29% decline since 2006. However, other issues influence the spread of kiosks, such as integration with the store's IT network, software that requires extremely specialized knowledge and skills, and inadequate awareness or employee skills to successfully install and operate a self service kiosk.
For more information on the advantages of installing a self service kiosk, visit http://www.agsindia.com. This firm offers technology-based solutions for not just the retail industry, but for the banking industry, the petroleum industry and postal services.
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