By Dave Bradley
Mobile dynamic advertising ranges from people wearing video vests to LED walls that are on the side of lorries or trailers, learn there uses and where they best fit.
Digital Signage Vests - These comprise of a 17" digital poster that is battery powered and is wearable using a thick gauge vest, this is used for basis media delivery at trade shows and shopping centres.
This is probably the cheapest method of mobile digital signage, but there are limitations for uploading new, fresh media, you have to get everyone together in one area or you have to hunt each wearer out individually, taking extra time to update the media manually.
LED video walls are created using panels of LED's, these panels are approximately 39 3/8" wide by 1 metre high and they are then fitted into a frame, this frame can be attached to uprights either on the side of a truck or trailer to mount the video wall and make it mobile, the best option is to mount it at the rear of the truck and high up, so if anyone runs in the back of the truck it will not get damaged.
These are ideal for Churches to publicise their services and events at Church; by taking the trailer to the local neighbourhood they are targeting the right people - the congregation.
A bank used a similar tactic and drove through peak hour traffic, by driving slowly more potential customers saw the campaign and reacted, the results were that the bank had a 12% increase in their campaign for this specific bank account than they had had on other campaigns just by using the mobile dynamic signage solution.
The unique thing with a video wall is that because it is modular, it can be as big as you like ensuring it will fit in with your budget. The 39 3/8" panels make this a very cost effective solution to outdoor sunlight read able screens.
Dave owns LCD Enclosure Global as well as supplying video walls that range from large banks of screens to gesture recognistion units.
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