By Dave BradleySome businesses in the digital advertising industry think that some forms of digital signage are not used for the right application discover why they are certainly wrong.
Digital advertising is very prevalent anywhere and is set to be added to the mobile sector, from on the back of vans to taxi top digital advertising. Now one American federal body is looking to deploy over 50,000 taxi top digital signage solutions throughout the USA.
Some tiny minded people think it will not work however the idea is that the ads on the form of images are stationary on the screens whilst the cab is mobile, then when it stops a video starts to play, otherwise whilst the vehicle is in motion the ads would have very little effect as you would only be able to see them for a few seconds - not perfect for outdoor digital signage.
But the interior of taxi cabs is a totally different story with many taxi cab companies installing LCD advertising systems in their headrests, these include the display and a built in media player, that holds the content on memory cards and can be updated with a USB flash drive using the connector on the media player.
For example there are units that are interactive and come with segmented touch screens, so all the passenger has to do is select the segment they are interested in, so this is a marketing opportunity for local motels, cafes, theaters and bars to promote their company and services.
Other units can be updated using 3G or a wireless network, this sort of solution can be updated when the taxis are all over cities rather than in one central location. With visual displays from 7 inches up to 17" and can be fixed between the front 2 seats, from the roof or in the headrests.
The companies that say taxi cab advertising does not work will for sure wish they had been involved with this medium, as this is one of the up tapped vertical markets and as every business knows restricting your product is certainly counter productive and the business will lose out on higher margin products.
Dave owns the leading manufacturer of LCD enclosures, this range of LCD enclosure are used throughout the world through a network of integrators.
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