Crafting is big business, with many people choosing to craft as their main hobby in one form a or another. Not only are their numerous websites and books showing you things to make and places to buy your supplies, but there are also craft fairs and exhibitions. In a resent online survey hosted by smartgirl.org, it showed that Arts and Craft were the forth most favoured hobby out of 12 listed pastimes with girls aged between 9 to 21; showing that crafting is a growing sector in the hobbyist market place.
On the Worldwide Web there are many websites offering inspiration to crafters of what and how to make things. Whilst these sites dray lots of traffic in terms of visitors, their conversion is much lower. This is because visitors either want to start the project as soon as possible, and buy their material in a shop is quicker then buying online and waiting for them to be delivered. Or because visitors enjoy buying from their ‘usual’ or trusted craft suppliers, whom they believe may be cheaper than buying online.
Of course crafters sometimes have ideas of their own of things to make, whilst others needs ideas to be given to them, or they need to be given the information of how to achieve what they are wanting to make. Kiosks can offer a solution to offering inspirational information to crafters in store.
Asda have lead the way with in store digital marketing, with large screens running adverts of selected products. The products in the videos are always on a shelf below the screens. The screens, which combine video with audio, grab the consumer’s attention and sell to them. In a similar way a multimedia kiosk could sell to crafters in store.
Read more about Craft Shop Kiosks and Digital Displays...
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